Massanutten Resort Announces Inaugural HeArt & SOUL Winter Fest


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Massanutten Resort, a premier all-season resort located in the heart of Virginia’s Shenandoah Valley, is thrilled to announce its first-ever HeArt & SOUL Winter Fest, taking place from January 4 to 8, 2024. This exciting weekend event promises a diverse and engaging experience for all generations featuring exclusive lodging, dining and activity discounts, as well as live music, wine tastings interactive games and the opportunity to win exclusive prizes and an abundance of activities.

“We are beyond excited to host the inaugural HeArt & SOUL Winter Fest at Massanutten Resort to celebrate the diversity of outdoor adventure and provide a unique blend of entertainment for guests of all ages,” said Sarah Elson, director of business relations at Massanutten Resort. “RVA’s Kelli Lemon and I have been talking about this and planning it for a couple of years now and we are thrilled to see it through. To be able to partner together with Virginia Tourism Corporation to make it happen is incredible. We are looking forward to a successful inaugural year in the hopes we can make this an annual event.”

HeArt & SOUL Winter Fest at Massanutten Resort boasts a dynamic schedule of events designed to cater to a variety of interests. The festival kicks off on Thursday, January 4, with a lively Wine Tasting Welcome Event at The General Store Deck, featuring the beats of DJ Cam, a Charlottesville native known for his versatile mixes. Friday, January 5, offers a plethora of activities, including early morning yoga led by The Well Collective, the mesmerizing Light Up the Park! experience at the Outdoor WaterPark and an exhilarating Snow Tubing Party at the Family Adventure Park. Saturday, January 6, invites guests to indulge in a delectable brunch at Campfire Grill and partake in the Ice Skating Party at The Rink at Massanutten. Both Friday and Saturday night, culminate the evening with the Live at the Lodge Party featuring The Legacy Band, DJ Rayvon and The Heavy Hitter DJ, Lonnie B, at Elevations Lounge. The festival concludes on Sunday and Monday with more opportunities to enjoy the resort’s plethora of activities or simply unwind before departure.

To enhance the experience, Massanutten Resort is offering HeArt & SOUL experience and lodging packages, providing up to 25 percent off WaterPark admission, 25 percent off snow tubing, 20 percent off ice skating and 25 percent off slope-use tickets and equipment rentals. With five packages to choose from, guests can enjoy exclusive access to events such as the wine tasting welcome event, snow tubing and ice skating parties, brunch and Live at the Lodge parties, as well as swag bags complete with Hmble Hstle HeArt & SOUL t-shirt, Virginia is for Lovers gift bag, branded wristband and two $10 beverage vouchers. For more flexibility, Massanutten Resort also offers add-on options allowing guests to tailor their experience by adding on activities such as wine tastings, group yoga & hiking, Light Up the Park!, brunch buffet and ice skating party admission. Packages are available for booking now, with a two-night minimum stay required.

“Massanutten Resort is an iconic Virginia resort destination and we are thrilled to partner with them for the HeArt & SOUL event,” said Andrew Cothern, director of communications for Virginia Tourism Corporation. “We have worked on many various projects aimed at inclusivity for travelers, including our Heart and Soul marketing campaign, the US Civil Rights Trail and the Black Heritage Trail, among others and this partnership is a perfect opportunity to share the message that Virginia is for Lovers.”

For additional information, as well as to purchase advance tickets, please visit

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