THE 2023 SAMMY LEADERSHIP AWARD HONOREE – Preston Cline of Snowshoe Mountain


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Preston Cline, Director of Risk and Business Operations, Snowshoe, W.Va.

Photo credit: Preston Cline (far right up top) rides the chair with Joe Stevens and crew in 2022. Photo by Joe Stevens.)

Preston is a lifelong skier and outdoor enthusiast who first put on skis at age 3. A second-generation ski industry professional, his passion for the sport began as a child accompanying his father, a 46-year ski patroller, around the mountain.

In his role as director of risk and business operations at Snowshoe Mountain, Preston’s focus is generating a realistic and fundamental approach to risk and safety management. In his current position, he is helping to build a sustainable foundation for the future through policies and legislation, as well as adaptable programs, services, and experiences that positively impact guests and employees.

Preston has served in a variety of positions at Snowshoe over the past 15 years, including ski patrol supervisor and risk manager. His list of accolades includes a stewardship award and an employee of the year award from Snowshoe, a SAM “10 Under 30” profile, and a key role in Snowshoe being awarded the UCI Mountain Bike World Cup/World Series event, which won the Pink Bike Event of the Year in 2018. He’s active in various ski and community organizations, including NSAA, the Snow Sports Museum of West Virginia, and The West Virginia Hospitality and Travel Association.

Preston’s nominators applaud his ever-growing skillset, decision-making and leadership abilities, as well as is proactive nature. Here’s what some of them said:

“Preston is amazing. I have watched him grow and progress, both in his knowledge and his responsibilities, and definitely see him as a strategic leader. I would recommend him unreservedly for a SAMMY.”

“Preston has become recognized by his resort and his peers for his well-rounded knowledge and management skills. I have no doubt we will be seeing him for many years to come as one our industry leaders who is making a difference.”

“If there is an opportunity, Preston goes for it, if there is a challenge, he does not shy away from it. Most importantly, any decision he makes is based on safety and how it will affect guests and the resort’s staff.”

“Preston is a legend in West Virginia.”


(Story ran and reposted with permission: Read on

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