Ober Gatlinburg Purchased By Owner Of Ole Smokey, Yee-Haw Brewing

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Tennessee’s lone Ski Resort has a new owner.

Ober Gatlinburg has been purchased by Sevier County native Joe Baker with the sale being completed this week. The Mountain Press reported the news on Tuesday.

Baker is known for starting Ole Smoky Moonshine, and also started Yee-Haw Brewing.

Per the Mountain Press story, Ober Gatlinburg will undergo planned changes – including a new rebrand to Ober Mountain with a new logo and an emphasis on becoming a year-round destination.

The snowsports operation will remain a vital part of the plans for Ober Mountain.

Baker has hired former president and CEO of the Gatlinburg Convention and Visitors Bureau Mark Adams to be the new CEO.

The Anders family has owned Ober Gatlinburg since 1975, and the resort was opened in 1962.

For more information on the history of Ober Gatlinburg, click here for our story from 2017 looking at the beginnings of the resort.


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