COO and President, Bill Rock of Snowshoe Resigns Effect Immediately late Wednesday Afternoon!

All I can say is…d-a-n-g-g-g-g!

I received several back-to-back voice mails on my cell phone late on Wednesday but I was in middle of some scholastic awards ceremonies watching my teen daughter receive an award for being one of the smartest kids on the planet.

It was late before I was freed up but those back-to-back calls left me with a steadily escalating sense of foreboding. I called Laura Parquette as soon as I walked in this morning and for the news and it wasn’t what I was expecting and it wasn’t good. Okay, maybe it was good news for Bill, but not for those of us who have grown to know him over the years and really appreciate his leadership of Snowshoe.

Officially, here’s the news from Broomfield, Colorado:

BROOMFIELD, Colo.— Vail Resorts Inc. has appointed the chief operating officer of a West Virginia ski resort as the new chief operating officer of Northstar-at-Tahoe Resort.  Bill Rock had been president and chief operating officer of Intrawest’s Snowshoe Mountain Resort in Snowshoe, W.V., since 2005 and president of Intrawest Spain since 2009.

Before that, the former U.S. Army lieutenant was chief operating officer and general manager of Durango Mountain Resort in southwest Colorado and also worked at Stratton Mountain Resort in Vermont and Bristol Mountain Resort in Canandaigua, N.Y.

Vail Resorts announced in October it was buying Northstar for $63 million and bringing in its own managers.

Wellll… they did that and I guess I’ll have to get past this c-r-a-p feeling this morning and get on with my usual glass-half-full approach to things and figure that I now have a brother-from-another-mother and great contact to go hang and play in Tahoe!

I can assure you that my own family is bummed hearing that Bill has moved on so we can only imagine how Laura and the Snowshoe family are taking things. Bill is certainly one of the good guys and although we didn’t talk on a regular basis he will be sorely missed.

I scoped out the NorthStar website this morning and while there’s no news posted yet on their website there IS another storm brewing there. The National Weather Service has issued a special weather statement for this weekend calling for perhaps THE BIGGEST November storm in eight years, delivering as much as 3-5 FEET of snow above 7500′.

Good for you Bill. We know he’s one that can really appreciate some POW!

9:08am update: Bill Rock just called me and I repeat – he’s just simply one of the good guys and I am fairly certain that we’ll hang out down the road sometime. For whatever reasons that these things happen, he and I simply hit it off and I feel like my brother came in and passed on some surprise news…and I guess he did. Again, Bro’ – best wishes for huge success out there in Tahoe dude!

It’s chilly this morning across the Southeast and Mid Atlantic, but not cold enough for any snowmaking as far as we can discern. Nobody’s open and skiing right now so I’m going to work…for now…


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Mike Doble
Mike is the Editor and founder of, and Since September 1996 he has posted more than 13,000 posts, articles, photos and videos promoting all of the ski areas of North Carolina, Tennessee, Virginia, West Virginia and Maryland.Mike is the father of four daughters, is an avid skier and enjoys golf, tennis, kayaking and hiking in the mountains. Winter snowsports and Summer boating on Watauga Lake are among his favorite pastimes.